Working together to employ the proven research-based best practices outlined below, we can build your pear category and increase customer satisfaction.
Most consumers consider the Bartlett to be a “summer pear”. Capitalize on that connection by displaying Bartletts alongside tree fruits during July & August. Retailers displaying Bartletts next to tree fruit instead of apples enjoyed an 11% increase in sales during the summer.
Frequent promotion of Bartletts achieves the highest volume, dollars and contribution for the total category — Bartletts lead the pear category, accounting for 38% of total category sales.
Multi-variety pear displays improve the overall category.
Let other varieties ride on the popularity of Bartletts — displaying Red Bartletts and Bosc varieties with Bartletts can increase pear category sales an additional 5% and gross profit an additional 17%.