For Retailers : Pears

Promote healthy pears through this proven promotion and help fight one of the world’s top health concerns

The Pears Care promotion is the result of a partnership between Rivermaid Trading Company and Susan G. Komen for the Cure® to raise funds for breast cancer research, education, screening and treatment. It’s a healthy cause that connects your customers with healthy pears from California!

October is Breast Cancer Awareness Month, but pink is powerful in the summertime too!

  • There is no need to wait for October to execute this proven promotion. Consumer support of breast cancer awareness is present and powerful all year long.
  • Pears Care is particularly relevant during October - Breast Cancer Awareness Month and a time when multiple pink ribbon promotions are underway.

How does the promotion work?

  • This is a flexible promotion in which you can promote either bulk pears or pears in Rivermaid Pears Care / Susan G. Komen for the Cure ® branded consumer packs.
  • Pears in a bulk promotion feature our unique pink Pears Care point-of-sale material and Susan G Komen branded shipping cartons.
  • The Rivermaid Trading Company/Susan G Komen consumer pack features unique pink graphics that tie in with POS materials to increase the visibility of the product on the aisle and create an instant association to breast cancer awareness.

How is the promotion being supported?

  • Attractive pink “Pears Care” point-of-sale material featuring the distinctive Susan G. Komen for the Cure® logo.
  • All bulk product shipped for the promotion will be packed in pink “Pears Care” shipping cartons that can be used to build beautiful, attractive displays. Volume Fill, Wrap and Euro packaging are available.
  • Rivermaid Trading Company and Susan G. Komen for the Cure® have images, graphics, logos & editorial copy to help your merchandising department build ads for the promotion.
  • Rivermaid Trading Company will support the promotion by distributing press releases to national print, broadcast & web media outlets.
  • Rivermaid Trading Company will also support participating retailers with targeted regional & local media relations efforts as well, depending on the volume of product committed to the promotion.

How can you get involved in this important cause?

This Pears Care promotion was a big retail success in 2010. It is a simple promotion to execute, particularly since it is being managed by the experienced sales and merchandising team at Rivermaid Trading Company. Contact your Rivermaid Trading Company representative to establish your promotion period & manage the promotional logistics.