In an effort to be a valued promotional resource to our customers, we identify and act on category insights and opportunities and develop results-oriented programs to:
- Enhance display quality and effectiveness
- Educate the consumer
- Induce product trial and generate new pear users
- Increase purchase quantity – the number of pears purchased per visit
- Motivate your store level managers
- Educate and train your store level staff
We’ve developed and executed some of the industry’s most creative and successful pear marketing programs. Partner with us on some of our proven ideas below or work with our marketing team to develop an innovative program to address your specific needs.
Mobile consumer connections:
All our consumer packs and point of sale material feature QR codes which offer consumers ripening education as well as sustainable farming information from 5th generation pear grower, Chuck Baker.
Meet the Grower:
Today’s consumer wants to understand the origins of their food. We bring consumers closer to the orchards with images of Chuck Baker, A fifth generation pear grower and Rivermaid Trading Company’s Director of Agriculture. Consumers can connect via QR code to a short video of Chuck discussing sustainable farming in his family’s 100+-year-old pear orchards.
Consumers prefer ready-to-eat fruit, but sometimes they need help understanding the physiology of pears and how pears behave as they ripen. We’ve developed some simple messages for use at the pear display that have proven to help consumers with their selection and create better eating experiences at home. These cards are particularly effective in July and August Bartlett displays.
Recipe ideas and nutrition education:
Through our industry associations we have access to hundreds of tested recipes and the most up to date and relevant nutrition research. Look to us each season for the hottest images and ideas to educate your customers. Please visit the California Pear Advisory Board website for more information: http://www.calpear.com/recipes/
Consumer pack: Pixie Pears
Our Pixie Pears brand helps move small fruit profitably. Consumers love the Pixie characters, and when merchandised in bags or totes, the multi-pear purchase creates an extra ring at the register.